LED Signs are the best investment you can make for your business, church, school, restaurant or auto dealership. Traditional forms of advertising aren’t as effective as they used to be. People skip tv and radio commercials, nobody is using their phonebooks, and who still reads newspapers?
Most Cost Effective Form of Advertising
One of the biggest advantages of LED signs is how inexpensive they are compared to other mediums. While the upfront cost is higher, the total amount invested over the lifetime of the sign is far less when compared to other mediums.
Advertising is measured in CPM, or cost per thousand impressions. In a typical town, a LED sign might cost as little as 74 cents per 1,000 impressions — compared to over 22 dollars for television and 13 dollars for radio.
One of the best aspects of LED signs is the ROI. Like we just demonstrated above, LED signs cost way less than other advertising mediums. This is more money back in your pocket. Based on a study done by US Small Business Association, LED signs typically increase business by 15 – 150%.
More Effective Communication
Besides letting everyone know who you are. Your signs primary responsibility is to effectively communicate. LED signs are brighter and more likely to attract the attention of passer-bys. This means more people will read your sign and take action.
A LED sign is the best way to reach potential customers when they are in a position to act on your message. Successful advertising is about reaching the right people at the right time. With a digital LED sign in front of your business, passing traffic will see your ad many times, giving you multiple exposures, that is difficult to achieve with other advertising options.
On-site LED signs also give you complete control over your message and you can impact your business immediately by changing the message.
- Remind local passer-bys of products and services
- Advertise special offers or promotions
- Encourage others to join your event
- Holiday specific messaging
- Recruit new employees
Efficiency and Longevity
LEDs are extremely energy efficient and provide 50-70% energy savings over traditional Fluorescent lit signs. In addition, Fluorescent lamps operate best at room temperature. At much higher or lower temperatures the efficiency greatly decreases.
LEDs have a lifespan of around 50,000 hours or over 5 years of constant use before needing replacement. The long lifespan of LEDs will reduce maintenance costs and lower long-term operating costs compared to traditional fluorescent lamps. Also, LED illumination does not require the use of ballasts which need periodic replacement.
More Benefits of LED Signs
- Safety: Because you don’t need to manually update your sign or do much maintenance it makes having a LED sign much safer.
- Environment: LEDs are made from non-toxic material and are recyclable. Making them Eco-friendly.
- Ease-of-Use: With the right LED sign you can easily update your sign from any device with an internet connection
Work With LUX to Find Your Perfect LED Digital Sign
Finding a reputable led sign company is a daunting task. LUX will connect you with the best companies and manufacturers to ensure you get the best-led sign possible. We are a free service and will never charge you for anything. If you have any questions or are ready to work with LUX, please submit the quote form on our website. Because we are a free service we do have limited resources. We ask that you please only fill out our forms if you’re ready to start the process to purchasing your LED sign.